Although I consider myself a great reader, I must admit I’ve a short attention span when it comes to reading other blogs.
If you fail to grab my eyeballs in the first few sentences, I’ll click the ‘X’ button on my browser immediately.
Have you ever thought why most of the bloggers don’t get much interaction on their blogs?
That’s because they don’t know how to write.
They don’t know how to hook their readers with their writing.
Blogging = Writing (no doubt in that)
If your writing is awesome, your blog will also be great, agree?
Then how to
blog write awesome?
Is there any single way to make your content good to great?
Mastering the copywriting skills is the best way to build a better blog in this crowded blogosphere.
Interested in learning few effective copywriting tips?
Chalo.. let’s get into the details then
First off, what do you mean by copywriting?
Copywriting doesn’t mean to copy others writing ;)
Copywriting = writing in a powerful way (your readers can’t ignore reading your stuff usually!)
In simple words, copywriting means creating the content that sells.
Now let’s jump into the copywriting tips that you can use right away on your blog.
These are the most 4 important letters in copywriting A.I.D.A
Grab Attention – titles and first few lines of your copy
Create Interest – write insanely creative. Use quotes, stats, mesmerize your readers with stories
Build Desire – Keep ’em anticipated on your future posts, products etc.
Call to Action – Tell your reader what to do next
Let’s discuss how you can grab your readers’ attention.
The Most Important word in copywriting is: YOU
Write for 1 reader, not for a group.
Even you’re writing for a big crowd, you should focus only on one reader at a time.
When your focus is ONLY on one reader, you’ll write as if you’re directly talking to him.
This indirectly creates great impact on your targeted audience.
They’ll tends to read every word in your article if your copy is compelling.
So focus on one reader at a time rather than focusing on a huge crowd.
Headlines are 90%
Even if your content is killer, no one reads your content if it contains a mediocre headline.
So if you want to become a great copywriter, you must strive hard to create attention grabbing titles.
So how can you write compelling headlines?
I don’t want YOU to learn the headlines creation the hard way.
Here’s a simple tactic to write killer titles.
Copy the titles of popular posts!
And tweak them better than the previous titles.
See how simple it is..
This way you can easily create great headlines.
Call to action is King in copywriting
Your readers should take some action after reading your contents.
This is how you can track your copywriting performance.
Don’t end your blog posts without having CTA’s (Call To Actions)
You can ask your readers to take the actions like;
- Subscribing to your blog
- Leaving a comment
- Buying your products etc
Your copywriting success totally depends on how you HOOK the readers
So how do you want to hook your readers?
This is very important in copywriting.
You can hook them by;
- Writing great first lines
- Using appealing images
- Sub heads that stand out from the crowd etc
Craft your content for the skimmer, not for the old man
Divide your content into chunks
Never write using long paragraphs. NEVER!
You must be writing for the skimmers.
If you can convey your contents EVEN to the skimmers, or
If the MEAT of your content can be understood by just skimming, you’re almost done!
Use the links the smart way
Make sure your external links will open in a new tab, make your readers not to escape from reading your content.
Most of the skimmers will actually stop at your links.
How many of you know this?
So use your links the smart way. Always use relevant links, they should be laser focused.
Over to you
I’m done now…
Do you’ve any more tips on mastering the copywriting skills? (okay this is my call to action ;))