A blog post is like a skirt, it should be short enough to keep attention but long enough to cover the subject.
Here’s the SECRET of blog post length.
- A short post isn’t a crime
- A long post isn’t a crime
Come on.. say with me again
A short post isn’t a crime.. A long post isn’t a crime
Everyone will love to read long posts. Everyone will also love to read short posts!
By no means, I’m saying you to write a short post like this.. “Use Facebook groups to drive more traffic to your blog!”
Similarly a long post like this won’t work every time.
Then what to do?
Do you know what matters the most in blog post length?
- Writing something that’s interesting
- Taking out everything that’s not interesting
- Jon Morrow, Copyblogger ass. editor
What’s the perfect blog post length?
Lets discuss some facts about ideal blog post length for your blog.
When should you write a long post?
- When you’ve A LOT to say
- When your audience need more explanation
- When some one needs detailed information, facts and case studies to understand the concept of your blog post
Pros and cons of long posts
- Longs posts are detailed.. you can REALLY attract more people to your blog
- Getting search engine traffic, keyword optimization will be more easy (you can rank higher using 2 to 3 keywords)
- You’ll attract more links, shares, tweets and comments (if and only if your content is good)
- You can easily stand out from the crowd when you’re constantly producing quality (yet) lengthy posts
- Takes more time to write
- Long posts need research, explanations and a lot of writing practice!
- You might get lost in the desert (you should be VERY careful when writing long posts, your FOCUS of the content shouldn’t be unrelated)
Blog post length: When should you write a short post?
- When your primary goal is to keep engaging with the readers
- When your audience have short spans
- When your readers prefer reading shorter posts than long posts
Pros and cons of short posts
- Short posts consume less time, efforts and blood
- Short posts are easy to write
- Most online people (I really believe this) will love to read short posts than long posts!
- You can’t cover everything
- Subscribing to your blog using these type of posts will be bit hard (it’ll become even harder when you’ve nothing to offer like freebies, guides etc for the email subscribers)
P.S: Here’s my interpretation about blog post length..
When a writer (or blogger) writes a lengthy post with lots of grammatical mistakes, errors or who don’t even care about crafting it out by breaking it down into perfect paragraphs, bullets and sub heads.. I don’t care reading them. Why? When the writer isn’t interested himself in making it more appealing, why should I care?
BTW I prefer reading short posts, because they’re easily scannable (but they should be embedded with freshness and quality)
Take away: One Secret to Finding A Perfect Blog Post Length
The one simple tip to finding ideal blog post length for your blog is this..
Test what works for you the best.
- Few people are very successful with the lengthy posts.. examples: Jon Morrow, Glen Allsoop, Gregory Ciotti
- Few people who’re successful with the short posts are: Derek Halpern of SocialTriggers, Daniel Scocco of DailyBlogTips, Rahul Kuntala of LBT
So if you want to be successful in blogging, find out the perfect blog post length for your audience. Testing is the key to online success!
So what are your thoughts about blog post length? Do you prefer short posts or long?