Place: Exam hall
Situation: My final year exams
Time: I don’t wear hand watch
When I was pursuing my under graduation, I got a question which was asked for 25 marks.
Question: How to draw systematic approach in software engineering?
I was out my mind, I was actually thinking about something else
Then I got this idea..
How to draw my reader’s attention??
(Hey, I’m not lying, I got this post idea when I was writing my last exam in my engineering life!)
I think you’ve never heard a weird intro for a great post like this before. I don’t want to confuse you anymore, lets get into the details..
6 Ways to Draw Your Readers Attention
Tell your readers where to go after reading a blog post
Most of the bloggers (more than 90%) fail to retain their readers, just because of one reason.
They don’t know where to send their readers after reaching their blog.
I’ll talk more clearly about it now..
For example, consider your own blog.
What are you doing to make your readers stick to your blog?
Are you just researching and writing the content? Okay, few people will also promote their content either through social media or other ways.
What you can do to make your readers sticky?
Show your popular posts (most probably on the sidebar)
Make sure to have killer titles on your popular posts
Use a strong call to action
Interlink to your old blog posts (this is REALLY important, which is most people are forgetting)
Don’t use too many interlinks (this is another big mistake, as a rule of thumb use 5 at max for a typical 600 words post, if the post length is very high, then you can add more, but not much!)
Make your content scannable
Most people skim the content.
You’re also one of them (okay, including me)
This is where you need to write creatively
Use short paragraphs
Use short sentences like this.
Divide your content into three blocks
1. Introduction (first two to three lines or really important. Tell them a story, make them scary, make them laugh, do anything but don’t make them bore.
They must read your first two lines – this should be your goal when writing your intro.
2. Middle of the content (this is where your actual MEAT of the content comes in)
3. Ending (end with either a conclusion or call to action)
Use lists, make your content bold where ever it’s necessary
Maintain a clutter-free blog design
Do you believe me if I say, 90% of the blogs succeed only because having a great blog design?
Even if you’ve great content, without a great blog design you can’t make your readers sticky.
Fun part that most people are forgetting about the blog design is this..
They’ve tiny typography
What I personally suggest is: Increase your font size up to 14 to 16 px
Anything below this boundary, it becomes really hard for people to read & skim your content.
And make your blog clutter free.
Don’t use unwanted widgets, plugins, flashy things etc
Make sure that you have those plugins/widgets which are really important to your readers – not for you!
I can talk all day on designing part, so I should stop, and set aside few designing ideas for the upcoming posts
Giveaway something for free which is worth paying
What did you understand after reading this sub-heading?
Giveaway something for free which is worth paying.
That can be anything..
- A free video
- A software
- Blogging reports
- Or content that solves your readers problems etc.
The psychological fact behind giving away something free which is worth paying is: your readers will love to connect with you more and more. And they’ll promote your content instead of you, if you’re giving away something really cool!
BTW, don’t forget to grab my free eBook here
Create ‘Attention grabbing’ titles for your posts
Why did you click on this post?
First reason: The title of the post is attention grabbing
Second reason: The title of the post is attention grabbing
Third reason: The title of the post is attention grabbing
I think I’ve convinced you enough how important it is to have killer titles.
Your headlines are the one and only thing that your readers see to decide whether or not to read your posts (even open the posts!)
Here’s an article I wrote about killer titles (6 Ways to Write Exceptional Titles)
You’ll find few more tips on writing killer titles on my free eBook. In fact, I’ve provided ’10+ killer demo titles’ which you can use right away on your blog!
Find your ‘Exit’ point and close the ‘holes’ as much as you can
Hearing about this for the first time?
It’s as important as surviving in blogosphere.
If you want to make your blog more accessible – know your exit point
If you want to attain your readers eye balls – know your exit point
If you want to gain more popularity from your blog – know your blog’s exit point
Now, please tell me how to find the exit point for my blog..
Use ‘clicky’ tool to find your exit point. It’s a free tool to find almost everything about your blog analytics.
Read more about clicky tool
In a nutshell:
1. Tell your readers where to go after reading a blog post
2. Make your content scannable
3. Make your blog clutter-free
4. Offer your readers extra-ordinary things for free (either free reports or great content)
5. Killer titles are must
6. Find your EXIT point & close the ‘holes’ as much as you can