What’s the goal of a guest post?
To get a dofollow link back to our sites right?
Guest posting simply to get a link, should not be your primary goal.
Though there’s nothing wrong in guest posting for links..
But guest posting has a lot more potential than getting a dofollow link!
Tell me, which category do you belong?
1: Totally new to guest posting
2: Already into guest posting
Which category you belong to?
No matter which category you belong, you must have guest posting goals to get most out of guest blogging.
Following are the 4 major guest posting goals that everyone should have to get most out guest blogging.
Top 4 guest posting goals to have
[note]Goal 1: Converting visitors into subscribers[/note]
The best way to convert your visitors into subscribers is by;
offering a freebie to collect their emails
Make your blog ready to build an email list.
Signup to AWeber or MailChimp and start building your email list today.
If your goal is to get traffic to your blog, undoubtedly guest blogging is the best way to go.
But what’s the use if you focus on instant traffic? (the traffic coming from guest posts lasts only for few days).
So, you’ll have to convert them into subscribers by offering ultimate freebies.
[note]Goal 2: Writing keyword rich content to get ‘additional’ benefits[/note]
Most guest bloggers (who are new to guest blogging) don’t do keyword research before writing the content.
They pitch the content without even knowing their primary keywords.
They’re losing long term search engine traffic, incoming links etc to that post by not optimizing for the search engines.
If you want to traffic coming to your blog even after weeks or months, you must optimize the guest posts for search engines using proper keywords.
This way you can reap the benefits from guest posting.
[note]Goal 3: Building long lasting relationships with the blog owner[/note]
Instead of using guest posting for link building, it’s always a smart idea to build healthy relationships with the blog owners.
When you need some help particularly from others, you’ve to build strong connections with them.
No matter what guest posting goals you have, you should focus on building relationships especially with the owner of the blog.
How can you do this?
- Use social media like Facebook or twitter and send them a thank you message for publishing your guest post.
- Or send a personal message to their emails saying that you’re happy to see your guest post going live on their blogs.
- And promote your guest posts on your networks, like you promote your own posts every time.
- Respond to the commenters (if possible, respond to everyone)
[note]Goal 4: Intelligently stealing their readers[/note]
Have you ever thought about stealing their blog readers using your guest posts?
You can use two ultimate tips to do this..
- Try guest posting at least 3 to 5 times on the same blog
- Commenting (responding to almost everyone and trying to build a relationship in the comments section)
If you’re guest posting frequently on the same blog, instead of guest posting on too many blogs, you’ll more likely to get noticed by the readers.
For example, if you’re guest posting only once for a blog (which has good reputation), you may don’t get everyone’s attention. Because few may not notice, few may don’t like the topic which you’re covering or they may just have unnoticed you.
So, there’s no way you can steal their readers by guest posting only once or twice on the same blog.
Guest posting goals: Take away
If you write more guest posts on the similar blog, their will large no. of readers coming to visit and subscribe to your blog.
In other case, if you write 4 guest posts at an average for any blog, you’ll likely to get noticed by their readers.
And they’ll tend to visit your blog, if your guest posts are interesting or informative.
There’s also one more strategy: Writing guest posts for too many blogs rather than writing good amount of guest posts for the same blog.
Which works better? Share your views in the comments..
And what guest posting goals do you have?