Writing an irresistible blog post is not a rocket science.
But you must know how NOT to write a blog post if you want to make your content sticky.
Following are five ways how not to write a blog post.
1. Writing long introduction
No one likes long introduction. Come to the point.
Don’t waste your readers time with a lengthy introduction.
Sometimes it’s okay to have lengthy introduction, but most of the time people will decide not to read your introduction if it’s long and boring.
2. Writing ONLY for search engines
It’s okay to write for search engines using 2 to 3 potential keywords, but people feel intimidated when you over optimize the content.
Because over optimized content becomes hard for your readers to digest. Give your first priority to readers, then optimize it for search engines.
Just to get search engine rankings, don’t paste unwanted keywords. Though you may get SE traffic this way, but you can kill your readership in the long run.
3. Don’t go overboard – be brief
Most blog readers don’t want to read lengthy posts, they always try to skim the content. So learn how to create scannable content.
Make sure you’ve enough headings, bold text and using bullets in your content.
This makes your readers easy to read and digest what ever you’re saying.
4. Don’t ramble – stay focused
What is your blog topic?
Stick to it.
Don’t write about EVERYTHING you read!
Write the content which fits your blog topic. Know your targeted readers and their level of understanding the content. Then deliver the goodies!
You might read so many blog posts, but if you write about everything which you come across, your readers feel cluttered and they may end up reading your blog.
Take some time to find out your original readers and write the content ONLY for them.
I know my readers – who’re wannabe probloggers.
Do you know your potential readers?
5. Writing large blocks of text
Online writing is different.
Most online readers prefer reading easy and short paragraphs.
If you write the content using long paragraphs, your readers won’t be able to understand what you’re talking about unless they read every word!
Reading word to word is almost impossible for anyone. Keep that in mind and write using short paragraphs.
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