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Reader’s Question: How Do I Write SEO Content

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[note]Every Saturday I’ll answer YOUR question. This is the first post in it’s series, I hope I’ll continue this as long as I can. If you’ve any questions regarding blogging or content marketing, ask them in the comments section (or use my contact form), I’ll try to answer them in the coming weeks.[/note]

SEO content…

Writing SEO content may not look easy.. especially if you’re a SEO hater like me.

But we need to optimize the content for search engines to get organic traffic to our blogs. Otherwise people can’t find us easily on the search results and all our efforts may toil in vain.

In my opinion,

SEO content = Writing for readers + Optimizing for search engines

So, how can you get the best search results without hurting your readers with unwanted keywords?

Here are few SEO content writing tips to write for both search engines and readers.

How to write SEO content without hurting the readers

Plan your keywords before you write anything

Use the SEO tools like Google analytics, Market Samurai, Easy WPSEO etc to make your keyword selection easy.

If you’re just a beginner, I’d suggest you to use the free keywords tool like Google Analytics to create SEO content.

It’s always better to research and plan your keywords before you write SEO content.

If you know what keywords to use in your blog posts, it becomes very easy for you to insert them into your posts to make them more SEO friendly, isn’t it?

Use your ‘targeted’ keywords sparingly

Use Google AdWords Tools to find your targeted keywords. Lets say your topic is about “blog tips”

Enter the words “blog tips” into the ‘Word or Phrase’ box and check the keyword ideas Google suggests for you.

Having 2 to 5 multiple keywords is a winners choice

If you’re aiming to include 2 to 5 multiple keywords through out the post, you can boost your search results in no time.

To increase blog traffic, you’ll want to choose 2 to 5 keywords that have high global monthly searches and low competition.

This means most people are searching for that topic but not many people are covering it (or writing on that topic). Click on the word ‘Competition’ to toggle between low and high competition ratings.

Instead of repeating the same keyword again and again, use similar keywords multiple times!

Avoid keyword stuffing

If you’re writing about ‘blog tips’ as your targeted keyword, then don’t write like this…

Here I’m going to share few blog tips which you never heard before, blog tips are also called blogging tips which can increase your knowledge in blog tips more better.

Please don’t write like that!

Never keyword stuff your blog posts.

Keyword stuffing means including the keywords more than necessary.

This is the single most dumbest mistake anyone can make to get search engine traffic.

Ideal keyword density for a perfect optimized post is 2 to 5%

I use SEOPressor to know my keyword density. And I’d suggest anyone the same plugin to get the things done easily! If you don’t want spend a dime, there are few free tools to use to know your keyword density.

Conclusion about writing SEO content

Creating SEO content both for readers and search engines is not an easy job. If you find it difficult to write SEO content, then consider this tip..

Start small, go strong.

Start learning SEO content basics first.

And start applying them on your blog accordingly. This way you can get search engine rankings for your content.

Remember, driving search engine traffic to any blog takes time. So be patient, don’t expect instant results immediately after writing a post.

Comments

  1. Rahul I have a question the more we include the keyword in our content the more good SEO ? and should we choose specific keywords or keywords in general ?

    • If you want to rank high, use 3 to 5 keywords in your content (it also should be 800+ words) and if you’re just starting out, don’t need to focus on that many keywords, use a primary and secondary k/w.

      But don’t over optimize it. Google keywords analysis tool is enough to target the quality keywords.. Remember, use one specific keyword and one dream keyword (whatever you feel like your readers are searching – use that keyword). Soon, you’ll get the results :)

  2. I want to Add One More Point : Start to follow this Tips but it will work only when you will build Authority Backlinks ( DoFollow ).
    Because Getting Good Rank on SERP You have to Build Authority BackLink.
    BTW Nice and Simple Post Rahul. Keep it up mate. Next SEO Cum ProBlogger. :)


  3. Twitter:
    Clean tip, I think that was the answer of my question right Rahul?
    Thanks for clearing it to me and from now I know where to ask my questions when I had to ask something.

  4. Hi Rahul,

    Target every post. Use proper keyword placement and density to SEO-out your content. Avoid wheel-spinning. Avoid writing to a random audience. Use SEO in EVERY ONE of your blog posts to generate passive traffic. Smart tips here.

    Target your market. Resist the urge to keyword stuff. Use common sense. 1 test: read the post out loud. If it sounds awkward, chances are you went overboard with keyword usage.

    Thanks Rahul!

    Ryan

    • Those are really great tips to write seo content Ryan,

      Yea, I always worry about going overboard, when I’m creating content both for readers and search engines. It’s bit difficult to go hand in hand in the beginning, but we’ll find it easy after practicing.

      Thanks for stopping by!

  5. We cannot get massive visitors from search engines, either keyword over optimization or dilution of using keywords, so always need to check the keyword density.

    I use a tool Live-keyword-analysis.com to check keyword density and its free one and when we use it for one month or two we can easily add keywords on blog posts naturally without hurting readers and search engines.

  6. Hey Rahul,

    Here’s something, I’m eagerly wanting to ask you. It starts here;

    Just before 2-3 of Google PR Update, I had deleted more than 25 live posts on from my blog, here are reasons that I did it.

    i) All those posts, were not unique I think. And I hate them, being published on my blog.
    ii) All those posts were not Keyword optimized (I wasn’t getting traffic from most). And posts were filled with Keywords with density more than 6%!! Really.

    At that time, I didn’t know much about Keyword Density, nor I ever cared about it until I got 50+ posts live. I came to know about it, when I saw a friend warning me about that Keyword Stuffing.
    I still have more than 15 posts un-optimized, well I’m getting traffic from most of them. And feeling that they’re just there useless except 4-6 recent posts.
    I want you to let me know, if I should delete them too. And should start with new again..

    What do you say about it? I got PR 3, after deleting more than 25 live posts! With a good alexa, I’m here.

    What should I do more, should I delete other useless ones too? I don’t want to optimize their keywords (never, ever) and want to make my blog with lots of Info, but all that info must be UNIQUE.
    Waiting Eagerly, ;-)! LOL.. Isn’t it a JOKE?

    • Hey deleting useless posts is a good idea though but I’d suggest you to optimize rather than deleting them.

      Moreover you’ve to delete those links from ‘webmaster tools’, if not, you’ll get 404 error pages, which is really bad for SERP rankings.

      So, avoid deleting unwanted posts, try to optimize them if possible. If you don’t want to optimize them, then make sure you’re deleting them even from webmaster tools. Use ‘broken link checker’ to find broken links on your blog.

      If you’ve any more doubts left, let me know.

    • Unoptimized posts do not pose as much as danger as overly optimized posts. Focus more on the quality rather than keywords. As proven time and again, any statistics related to keyword density is just a hogwash. Do not get in to this trap.

      Google will tune it’s algorithm to good content slowly.

  7. Hey Rahul,

    Very simple and great tips in easy to understand words. Your blog posts are really very helpful.

    You have started a very useful series. I will sure take benefits of it.

    Thanks…!

  8. seo plays very important role to kill competition & u r point might help me to improve my seo

  9. Hey Bro,

    I just want to shout out and say “Use a plugin that can help show you keyword density and all of the other good stuff, that helps with making posts SEO friendly” – or just use SEOPressor.

    When do you normally start to see the results from your SEO efforts..

  10. hello @Rahul Great post bro

    but i have a Question if you know so you tell me i have a movie blog how can i increase traffic from google search please give me suggestion.

  11. Hey Rahul,

    I think every one aware about the dropback of keyword stuffing or keyword hiding techniques but for content point of view if we write article on Game so how can we avoid repeated game terms in our content.

  12. Seo plays very important role to kill competition & your points will help me improve my knowledge more on SEO

  13. Hi rahul. i personally dont pay attention to keyword stuffing while writing post. But i dont want google penguin slap my site under black hat seo technique.
    what’s the recommended density of keywords to use per article?
    Thanks indeed for this useful post.

  14. Whaaa…I forget about keyword combination. Until I read this post, I just targeted one keyword. I love this part “Writing for readers + Optimizing for search engines”, really love it. That’s the backbone of SEO. Many thanks.

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