[note]Every Saturday I’ll answer YOUR question. This is the first post in it’s series, I hope I’ll continue this as long as I can. If you’ve any questions regarding blogging or content marketing, ask them in the comments section (or use my contact form), I’ll try to answer them in the coming weeks.[/note]
Writing SEO content may not look easy.. especially if you’re a SEO hater like me.
But we need to optimize the content for search engines to get organic traffic to our blogs. Otherwise people can’t find us easily on the search results and all our efforts may toil in vain.
In my opinion,
SEO content = Writing for readers + Optimizing for search engines
So, how can you get the best search results without hurting your readers with unwanted keywords?
Here are few SEO content writing tips to write for both search engines and readers.
How to write SEO content without hurting the readers
Plan your keywords before you write anything
Use the SEO tools like Google analytics, Market Samurai, Easy WPSEO etc to make your keyword selection easy.
If you’re just a beginner, I’d suggest you to use the free keywords tool like Google Analytics to create SEO content.
It’s always better to research and plan your keywords before you write SEO content.
If you know what keywords to use in your blog posts, it becomes very easy for you to insert them into your posts to make them more SEO friendly, isn’t it?
Use your ‘targeted’ keywords sparingly
Use Google AdWords Tools to find your targeted keywords. Lets say your topic is about “blog tips”
Enter the words “blog tips” into the ‘Word or Phrase’ box and check the keyword ideas Google suggests for you.
Having 2 to 5 multiple keywords is a winners choice
If you’re aiming to include 2 to 5 multiple keywords through out the post, you can boost your search results in no time.
To increase blog traffic, you’ll want to choose 2 to 5 keywords that have high global monthly searches and low competition.
This means most people are searching for that topic but not many people are covering it (or writing on that topic). Click on the word ‘Competition’ to toggle between low and high competition ratings.
Instead of repeating the same keyword again and again, use similar keywords multiple times!
Avoid keyword stuffing
If you’re writing about ‘blog tips’ as your targeted keyword, then don’t write like this…
Here I’m going to share few blog tips which you never heard before, blog tips are also called blogging tips which can increase your knowledge in blog tips more better.
Please don’t write like that!
Never keyword stuff your blog posts.
Keyword stuffing means including the keywords more than necessary.
This is the single most dumbest mistake anyone can make to get search engine traffic.
Ideal keyword density for a perfect optimized post is 2 to 5%
I use SEOPressor to know my keyword density. And I’d suggest anyone the same plugin to get the things done easily! If you don’t want spend a dime, there are few free tools to use to know your keyword density.
Conclusion about writing SEO content
Creating SEO content both for readers and search engines is not an easy job. If you find it difficult to write SEO content, then consider this tip..
Start small, go strong.
Start learning SEO content basics first.
And start applying them on your blog accordingly. This way you can get search engine rankings for your content.
Remember, driving search engine traffic to any blog takes time. So be patient, don’t expect instant results immediately after writing a post.