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How to Optimize Your Blog Posts for Google Penguin

Google Penguin Update

This is a guest post by Aditya, if you want to write here, check out these guidelines.

Google penguin, right since its inception has scared the daylights out of every blogger.

Every blogger tried to cut off his deals with seemingly less-known SEO firms, link exchange schemes were thrown into the trash can, they were scared to link to other blogs in their posts and the free ‘blogging booze’ just lost its ebb and flow.

We saw it as the ‘beginning of the end’ as several bloggers (particularly from India) thought it was safe enough to venture in ‘blogging’ on a full-time basis.

But what Google intended us to see was totally different; it was a step too far that they had taken to check web spam and what followed was probably the first ‘Great Depression’  on the internet.

However some normalcy was restored when the latest Google Penguin 1.1 went online. Hey, in case you aren’t aware of this Penguin 1.1, this is the best article I can suggest, read it here.

Now, let’s turn our attention to the 3 main algorithms that rank results in Google Search, they are Google Penguin 1.1, Google Panda and Page-Layout Algorithm. Google Panda has never posed a fatal problem, so you should be focusing on the other two updates.

Page-Layout Algorithm too won’t trouble you if your blog shows enough ‘relevant content’ above the fold without too many ads.

Read: Top 10 Blogging Mistakes to Avoid

Now we’re only left with Penguin. So, it is now I’ll tell you why Google Penguin is a blessing-in-disguise. Here’s why;

Original and Hassle-Free Content Stands Out

With Penguin 1.1, you almost get that vintage blogging feeling; those days when there was very less competition in a particular industry as compared to the present stage; when bloggers did not have to worry much about keywords and anchor texts and when blogs were designed to be easy on the eye of the reader rather than the modern day designs.

Google wants that back, it wants you to write content that is original, grammatically correct and easily understandable to your readers. To do so, here’s what I suggest;

Optimize Your Content

Here’s an example –‘Cutts Reveals Refresh in Algo – Google Penguin 1.1 Rolled Out’ – Google Penguin 1.1 is the latest algo update brought into effect on 25th of May. Cutts said that Google Penguin 1.1 (it) could put some sites back on the track to recovery. Google Penguin 1.1 (It or This update or the latest algo update) mainly focuses on link relevancy in the footer section…’.

This is what Google doesn’t want you to do, keep it simple, don’t worry about keyword density, don’t use your keyword unless you think it is absolutely necessary. Use grammatically correct English, use pronouns, correct punctuation marks and spellings and split your content into paragraphs at the right points.

Optimize Your Images

The same thing applies, don’t use ‘keyword stuffing’ in your alt and title tags. However you should also be careful enough to check if these attributes are under-optimized.

Something like this should be taken into consideration;

In case you are providing a link to one of your photo album, use grammatically correct English. Here’s an example;

“Photos of My Road Trip” (Good)

“Photos of My Road Trip with Friends” (Better)

“Photos of My Trip to Mt.Rushmore with Friends” (Best)

“Photos of My Road Trip to Mt.Rushmore, South Dakota, United States of America, with Friends” (Ugly! To be avoided)

Google and your readers know where in the wide world Mount Rushmore is you needn’t waste your time and energies in telling that. Other important optimization tips for your images would be;

  •   Specify the height and width of the image
  •   Build relevant content around your image; You can’t put a picture of a rose and talk about a chocolate mousse.
  •   Try to provide high quality and clearly visible images.

Optimize Links in Your Content

I’m discussing this separately because it needs to be. This was where most bloggers were hit badly, so it is important that you don’t let Google hit your blog too; Here’s what you should follow,

  1. Add your links right in between your content. Avoid keyword stuffing in your link’s anchor text. Here’s an example – “Head over to this page” is better recommended over “Read More –25 Lifestyle Diseases Caused by Stress”.
  2. Don’t link to potentially dangerous websites, which are spammy and malware-infested.
  3. Properly interlink your own content, keeping in mind the fact that you should avoid keyword stuffing.
  4. Lastly, check the comments on that post, delete or edit comments that are spammy or link to potentially dangerous or off-topic webpages.

That my friends, are the cautionary measures you have to take while writing a blog post. Notice that all Google wants from you is to ‘be normal’; to write content that flows in proper English, to give credit wherever necessary and to back it up relevant and nicely optimized media.

Read: 10 SEO Tips to Make Your Blog #1 In Search Results

Your Thoughts?

Do you agree that Google is taking us back to those vintage days? Is it a benefit to ‘be normal’ or is it a disadvantage? Let me know what you think of this.

[alert]This guest post is written by Aditya from LikeLiteLife where he writes about Mental Health and Lifestyle Tips.[/alert]

[note]Do you want to create great content? Download this free guide to creating stellar content.



  1. Rahul kuntala says:

    Hi Aditya,

    First off, happy birthday to you! I’m really glad that you’ve written a tough subject(at least for me ;)) here on LBT.

    You made it clear that, we need to optimize even the images(names, alt tags etc) perfectly for search engines to get great results. And Google penguin or panda updates are really necessary(my opinion) to reduce the redundant data from it’s millions of search results. Great article!

    • Thank you so much, I’m glad that you liked it and posted it on your blog which has a terrific reach. Let’s just hope that other bloggers too get the message and implement these techniques. And yeah, thanks for the wished Rahul, I’ll take this post as a Birthday Gift. Thanks again.

  2. At last Rahul i am coming back to your blog. The easy method for safe your blog from Penguin is add seo meta tags in your theme and add alt tag in your images with add blank tag to your links. Anyway Nice post.

  3. very good explanation rahul, very very helpful for lot of bloggers, so many people facing problems with google panda.

  4. The update which made the most websites and blogs in Internet Down is Google Penguin Update,which also affected my blog :( , But Now I’ll be able to optimize my blog to Google and get recover from Google’s Penguin Update :) , BTW, Nice article and thanks for the info

  5. First of all i am telling you @mr. rahul your blog new look is very awesome, amazing, rocking :) and @Aditya this post very informative bro keep it up :)

  6. Thank you so much :)

  7. Hi Aditya,

    Happy birthday to you bro. Thanks for providing the information on optimizing the blog posts for next updates.

    I have never thought of optimizing my images because I didn’t know it is necessary. I think I have to edit some of blog posts and optimize the images.

    • Thanks for the wishes and it is important to optimize your images as well, I get a lot of traffic from my images. That serves the message I guess. Thanks for reading.

  8. Thanks, an example of OPTIMIZE YOUR IMAGE helps me a lot. It also improves my writing too when I read them.

    P.S. Hi Rahul, I’m back to the blog and just replaced FerBlog to Fexlafy, please have a little opinion of my new name and help me to improve my blog.

  9. Optimizing pictures can be a key to get rid of Penguin updates! You cant recover 100% if you got a hit by Update! But some tips in the post can surely help you out!

  10. All the Google Algorithm updates increased my traffic except the recent update Google Panda 3.8.
    That update decreased my traffic by 40%.
    However some how I managed to recover from the hit and now traffic is back to normal :)

  11. These black and white updates have become a pain for the webmasters. In this post you have shared some of the very nice tips for penguin recovery. But I believe prevention is better than cure.
    So, the best thing at this time is to be out of this, by follwing these tips right from the day one.

  12. One of my blog was badly hit by this update and the reason was that i was using too many internal links but after removing these links my blog is back on track.

    • Good for you. Plus after Penguin 1.1 was released, Google relaxed some of its weird rules. Good luck.

  13. Can you please define keyword stuffing?

    Add your links right in between your content. Avoid keyword stuffing in your link’s anchor text. Here’s an example – “Head over to this page” is better recommended over “Read More –25 Lifestyle Diseases Caused by Stress”.

    I’m going to have to disagree with that. I’ve been an SEO specialist for years and all of my clients use keyword phrase related to their niche (as given in your second example) as opposed to something generic like “Head Over To This Page”. None of their sites have been hit by the update nor have any of my websites.

    So where is the proof in that statement? Your conclusion fails to support your premises

  14. Hey thanks for sharing this.I’d known few of it but some were now.Though my blog wasn’t affected by Penguin I would like to put forward one of my doubt.If I have a long tail keyword and if i use the same keyword multiple times without interchanging the words in the keyword will that be a disadvantage?
    Awaiting your response thanks !!

    • It is okay as long as you use that keyword in a grammatical sense. If you can use a pronoun instead of it, use it.

      • If instead of the long tail keyword pronoun is used then the keyword density would become low right? and i guess we need to have around 2-4% keyword density in our article or this has changed post penguin update?

  15. Firstly, why are you worrying so much about keyword density? If that matters so much, then you can try to use them as alt tags for images, title text for links, not anchor text mind you or you could use it once in every paragraph.

    Remember that Keyword density is not as important as you think, this can be easily confirmed by the fact that Google has dropped crawling the keywords meta tag.

    Also, if you are using WordPress or any other CMS, you can put your Keyword in the URL Structure as well. I hope these help.

    Don’t worry too much about Keyword Density.

  16. The Latest Penguin Update Changed Everything. Google Now Gives Ranking to content first and backlinks next. The Blogs and websites which used to rank top previously are now ranking in 2nd & 3rd page in Google.

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