This is a guest post by Aditya, if you want to write here, check out these guidelines.
Google penguin, right since its inception has scared the daylights out of every blogger.
Every blogger tried to cut off his deals with seemingly less-known SEO firms, link exchange schemes were thrown into the trash can, they were scared to link to other blogs in their posts and the free ‘blogging booze’ just lost its ebb and flow.
We saw it as the ‘beginning of the end’ as several bloggers (particularly from India) thought it was safe enough to venture in ‘blogging’ on a full-time basis.
But what Google intended us to see was totally different; it was a step too far that they had taken to check web spam and what followed was probably the first ‘Great Depression’ on the internet.
However some normalcy was restored when the latest Google Penguin 1.1 went online. Hey, in case you aren’t aware of this Penguin 1.1, this is the best article I can suggest, read it here.
Now, let’s turn our attention to the 3 main algorithms that rank results in Google Search, they are Google Penguin 1.1, Google Panda and Page-Layout Algorithm. Google Panda has never posed a fatal problem, so you should be focusing on the other two updates.
Page-Layout Algorithm too won’t trouble you if your blog shows enough ‘relevant content’ above the fold without too many ads.
Now we’re only left with Penguin. So, it is now I’ll tell you why Google Penguin is a blessing-in-disguise. Here’s why;
Original and Hassle-Free Content Stands Out
With Penguin 1.1, you almost get that vintage blogging feeling; those days when there was very less competition in a particular industry as compared to the present stage; when bloggers did not have to worry much about keywords and anchor texts and when blogs were designed to be easy on the eye of the reader rather than the modern day designs.
Google wants that back, it wants you to write content that is original, grammatically correct and easily understandable to your readers. To do so, here’s what I suggest;
Optimize Your Content
Here’s an example –‘Cutts Reveals Refresh in Algo – Google Penguin 1.1 Rolled Out’ – Google Penguin 1.1 is the latest algo update brought into effect on 25th of May. Cutts said that Google Penguin 1.1 (it) could put some sites back on the track to recovery. Google Penguin 1.1 (It or This update or the latest algo update) mainly focuses on link relevancy in the footer section…’.
This is what Google doesn’t want you to do, keep it simple, don’t worry about keyword density, don’t use your keyword unless you think it is absolutely necessary. Use grammatically correct English, use pronouns, correct punctuation marks and spellings and split your content into paragraphs at the right points.
Optimize Your Images
The same thing applies, don’t use ‘keyword stuffing’ in your alt and title tags. However you should also be careful enough to check if these attributes are under-optimized.
Something like this should be taken into consideration;
In case you are providing a link to one of your photo album, use grammatically correct English. Here’s an example;
“Photos of My Road Trip” (Good)
“Photos of My Road Trip with Friends” (Better)
“Photos of My Trip to Mt.Rushmore with Friends” (Best)
“Photos of My Road Trip to Mt.Rushmore, South Dakota, United States of America, with Friends” (Ugly! To be avoided)
Google and your readers know where in the wide world Mount Rushmore is you needn’t waste your time and energies in telling that. Other important optimization tips for your images would be;
- Specify the height and width of the image
- Build relevant content around your image; You can’t put a picture of a rose and talk about a chocolate mousse.
- Try to provide high quality and clearly visible images.
Optimize Links in Your Content
I’m discussing this separately because it needs to be. This was where most bloggers were hit badly, so it is important that you don’t let Google hit your blog too; Here’s what you should follow,
- Add your links right in between your content. Avoid keyword stuffing in your link’s anchor text. Here’s an example – “Head over to this page” is better recommended over “Read More –25 Lifestyle Diseases Caused by Stress”.
- Don’t link to potentially dangerous websites, which are spammy and malware-infested.
- Properly interlink your own content, keeping in mind the fact that you should avoid keyword stuffing.
- Lastly, check the comments on that post, delete or edit comments that are spammy or link to potentially dangerous or off-topic webpages.
That my friends, are the cautionary measures you have to take while writing a blog post. Notice that all Google wants from you is to ‘be normal’; to write content that flows in proper English, to give credit wherever necessary and to back it up relevant and nicely optimized media.
Do you agree that Google is taking us back to those vintage days? Is it a benefit to ‘be normal’ or is it a disadvantage? Let me know what you think of this.