The simple truth when it comes to reducing your blog’s bounce rate is this: make your first time visitors stick to your blog.
But the problem with this is, there are many other factors that effect your bounce rate.
However there are several ways to improve your blog’s bounce rate.
So what are they? Let’s get into the details. First things first..
What is bounce rate?
There are so many definitions for bounce rate around the web. In simple words, bounce rate means “the percentage of visitors that arrive at your blog and then leave without visiting any other pages”.
It means if the visitors leave your blog by reading only a single page(without clicking any other pages) is called bounce rate.
In most of the cases, the lower the bounce rate is the better. You can analyze the bounce rate by using Google Analytics.
Few factors that effect bounce rate
- Irrelevant content
- Poor website navigation
- Excessive use of pop-up’s
- Bad blog design
- More distractions
The better bounce rate ranges between 40 to 65%. The bounce rate increases in the long run(if your blog is growing bigger, the chances of increase in the bounce rate will be more!).
Here is a detailed pie chart on bounce rate by industry.
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How to calculate your bounce rate?
The best way to calculate your blog/website bounce rate is using the following method.
Bounce Rate = Visits that left after one page / total number of visits
If your blog received 10,000 visits/month, out of which 5,000 bounced after visiting just one page, your bounce rate for that month would be 5,000 divided by 10,000, which equals to 0.50 (or 50%).
It shows that,
- Lower bounce rate = Your blog is performing well
- Higher bounce rate = Visitors are leaving your blog in a hurry(which is not good)
10 ways to improve your blog’s bounce rate
So, here comes the question, how to improve your bounce rate? It’s clear that, you’ve to make your visitors to click on more than one page.You can get this done by using the following tips.
#10. Use related thumbnails plugin: By far the best WordPress plugin to show related posts in thumbnails. This will surely improves your bounce rate. Try it out now if you’re not using it yet.
Most of the bloggers say thumbnails plugin consumes more time to load and thus decreases the page loading time(yes, it’s true).
Use “linkwithin” plugin which I’m currently using at this blog(it won’t consume much time to load) check out my blog loading time if you want to know about it.
Here’s the preview..
#9. Interlink to older posts: Interlink your posts at least with 1 old blog post. But, be sure to link to relevant posts. It’s the better way to improve your search rankings along with the bounce rate.
#8. Relevant content: I would bounce away immediately If I find Barak Obama’s personal secrets in your blog(if your blog is about SEO tips) ;)
Try to post relevant content and stick with it. Don’t write other things which are not at all related to your niche. It’s OK if you write once in a while, but it’ll kill your blog’s credibility if you’re not consistent with the relevancy in your content.
#7. Faster loading time: Everyone likes faster loading blogs, don’t you? The problem with the slower loading sites is: either they’re using unnecessary stuff like lots of widgets, plugins, bad hosting service or they messed up with bad CSS coding.
Try to use only the necessary plugins, and reduce the image sizes before using and never experiment with php files if you’re not good at coding as it may decrease your blog’s loading time!
#6. Show popular posts: Why to hide your blogs assets like popular posts, they’re meant to be read by everyone right? Show them up. Even if your first time visitors don’t like what they’re reading(on their first visit), they might end up reading your popular posts.
#5. Use short paragraphs: Why don’t you read Wikipedia, though it has enough compelling content? They use lots of links, loong and boring paragraphs etc. so no reader shows patience in reading them(I think that’s why blogs became more popular).
Divide your paragraphs into short. They look more appealing than long paragraphs.
#4. Use a sign up form: The best and effective way to turn your visitors into subscribers is using sign up form above the fold(see this blog). Provide awesome freebie like pdf’s, podcasts or videos in return of their email addresses.
#3. Provide better readability: What else your readers observe besides great content? Certainly your blog design, typography, and fonts. If they’re used perfectly, you can bring up more visitors(at least to check out your blog design)!
And please please please never use tiny font sizes. It’s the worst part! Prefer using fonts between 13 to 15 sizes.
Don’t miss out this: Golden Rules for Powerful Blog Design
#2. Open external links in new tabs: I really don’t know why most of the A-listed bloggers are not using new tabs to open the external links(do you know the reason?).
In my opinion, external links(the links which are going to other sites from your blog) should be open in new tab. You can use “_blank” (html code) to do this.
For example, if you want to open an external link in new tab then, you can do this by using the following code.
<a href=”blog post title” target=”_blank”>Link</a> Simple. It’ll now open in new tab.
#1. Provide better navigation: Don’t distract your first time visitors by showing flashy content and automatic playing audio’s or videos. If you’re using videos, let your visitors play them, don’t play automatically when they open your blog(worst idea!).
Make them easy to find the content whatever they want. Make archives/sitemap, your recent and popular posts visible.
Small note: Take your bounce rate(as it is) granted if you’ve at least 400-500 page views a day. Confused?(read more here)
Pie chart credit: http://blog.kissmetrics.com/bounce-rate/
Share if you like this post. What do you think is the best way to reduce blog’s bounce rate. At least one tip..