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How to Reduce Bounce Rate | 10 Sure Fire Tips to Do it Better

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Reduce bounce rate The simple truth when it comes to reducing your blog’s bounce rate is this: make your first time visitors stick to your blog.

But the problem with this is, there are many other factors that effect your bounce rate.

However there are several ways to improve your blog’s bounce rate.

So what are they? Let’s get into the details. First things first..

What is bounce rate?

There are so many definitions for bounce rate around the web. In simple words, bounce rate means “the percentage of visitors that arrive at your blog and then leave without visiting any other pages”.

It means if the visitors leave your blog by reading only a single page(without clicking any other pages) is called bounce rate.

In most of the cases, the lower the bounce rate is the better. You can analyze the bounce rate by using Google Analytics.

Few factors that effect bounce rate

    • Irrelevant content
    • Poor website navigation
    • Excessive use of pop-up’s
    • Bad blog design
    • More distractions

The better bounce rate ranges between 40 to 65%. The bounce rate increases in the long run(if your blog is growing bigger, the chances of increase in the bounce rate will be more!).

Here is a detailed pie chart on bounce rate by industry.

bounce rate piechart

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How to calculate your bounce rate?

The best way to calculate your blog/website bounce rate is using the following method.

Bounce Rate = Visits that left after one page / total number of visits

If your blog received 10,000 visits/month, out of which 5,000 bounced after visiting just one page, your bounce rate for that month would be 5,000 divided by 10,000, which equals to 0.50 (or 50%).

It shows that,

  • Lower bounce rate = Your blog is performing well
  • Higher bounce rate = Visitors are leaving your blog in a hurry(which is not good)

10 ways to improve your blog’s bounce rate

So, here comes the question, how to improve your bounce rate? It’s clear that, you’ve to make your visitors to click on more than one page.You can get this done by using the following tips.

#10. Use related thumbnails plugin: By far the best WordPress plugin to show related posts in thumbnails. This will surely improves your bounce rate. Try it out now if you’re not using it yet.

Most of the bloggers say thumbnails plugin consumes more time to load and thus decreases the page loading time(yes, it’s true).

Use “linkwithin” plugin which I’m currently using at this blog(it won’t consume much time to load) check out my blog loading time if you want to know about it.

Here’s the preview..

Linkwithin#9. Interlink to older posts: Interlink your posts at least with 1 old blog post. But, be sure to link to relevant posts. It’s the better way to improve your search rankings along with the bounce rate.

#8. Relevant content: I would bounce away immediately If I find Barak Obama’s personal secrets in your blog(if your blog is about SEO tips) ;)

Try to post relevant content and stick with it. Don’t write other things which are not at all related to your niche. It’s OK if you write once in a while, but it’ll kill your blog’s credibility if you’re not consistent with the relevancy in your content.

#7. Faster loading time: Everyone likes faster loading blogs, don’t you? The problem with the slower loading sites is: either they’re using unnecessary stuff like lots of widgets, plugins, bad hosting service or they messed up with bad CSS coding.

Try to use only the necessary plugins, and reduce the image sizes before using and never experiment with php files if you’re not good at coding as it may decrease your blog’s loading time!

Read more: How To Speed Up Your Blog So You Stop Annoying Your Visitors

#6. Show popular posts: Why to hide your blogs assets like popular posts, they’re meant to be read by everyone right? Show them up. Even if your first time visitors don’t like what they’re reading(on their first visit), they might end up reading your popular posts.

#5. Use short paragraphs: Why don’t you read Wikipedia, though it has enough compelling content? They use lots of links, loong and boring paragraphs etc. so no reader shows patience in reading them(I think that’s why blogs became more popular).

Divide your paragraphs into short. They look more appealing than long paragraphs.

#4. Use a sign up form: The best and effective way to turn your visitors into subscribers is using sign up form above the fold(see this blog). Provide awesome freebie like pdf’s, podcasts or videos in return of their email addresses.

Win/Win approach!

#3. Provide better readability: What else your readers observe besides great content? Certainly your blog design, typography, and fonts. If they’re used perfectly, you can bring up more visitors(at least to check out your blog design)!

And please please please never use tiny font sizes. It’s the worst part! Prefer using fonts between 13 to 15 sizes.

Don’t miss out this: Golden Rules for Powerful Blog Design

#2. Open external links in new tabs: I really don’t know why most of the A-listed bloggers are not using new tabs to open the external links(do you know the reason?).

In my opinion, external links(the links which are going to other sites from your blog) should be open in new tab. You can use “_blank” (html code) to do this.

For example, if you want to open an external link in new tab then, you can do this by using the following code.

<a href=”blog post title” target=”_blank”>Link</a> Simple. It’ll now open in new tab.

#1. Provide better navigation: Don’t distract your first time visitors by showing flashy content and automatic playing audio’s or videos. If you’re using videos, let your visitors play them, don’t play automatically when they open your blog(worst idea!).

Make them easy to find the content whatever they want. Make archives/sitemap, your recent and popular posts visible.

Small note: Take your bounce rate(as it is) granted if you’ve at least 400-500 page views a day. Confused?(read more here)

Pie chart credit: http://blog.kissmetrics.com/bounce-rate/

Your Turn

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Share if you like this post. What do you think is the best way to reduce blog’s bounce rate. At least one tip..

Comments

  1. koundeenya says:

    I’m using outbrain widget which helps in me raising a fund for children.orgIt’s almost similar to that of link within and its been used my Mashable since a long time. I just love it 

    •  @koundeenya I heard about outbrain widget, but never used. I think I should make a try. Thanks for sharing that plugin Koundeenya. Happy to see you around :)

      • Koundeenya says:

        My pleasure dude…! Found your site from a keyword (I don’t remember it actually) and when I saw it’s from you, i started following this daily!

  2. Tarun Jaitely says:

    Nice post man:)
    I totally agree with your 10 points, writing long paragraphs make your interesting posts to the boring one which can make readers to leave your blog.

  3. Nice Post Rahul. I think we should concentrate on Desg and Color after Content. As we all know if you have good quality content then reader will stick normally. Bcz reader want quality not Desg and all.
    But That is also Matters for Reducing Bounce Rate. BTW Nice Post. Thanks Mate For Sharing this.

  4. Amrik Virdi says:

    Hey Rahul, I really enjoyed reading it. I always make sure every link to an outside source opens in a new tab. Makes getting back to my page less complicated for them, because they just have to go back to the tab :)

    I also would like to add some more points here:
    Check Browser Performance
    Improve Load Times
    Don’t Interrupt the User’s Experience
    Consider Points of Entry
    Study Your Keywords
    Take People Where They Want to Go
    Test Different Solutions
    Make Related Content Accessible
    Analyze Searches within Your Site
    Take Action

    In short: To reduce a bounce rate on your website you need to improve loading time of website, reduce the number of images, reduce the number of content on a single page, users hate to scroll too many times, relevant content, a void external links and keep clear navigation structure.

    Thanks for sharing. Have a happy weekend.

    • Wow! Whenever I find your comments, I just use this word.
      Your comment always adds extra value to the corresponding articles, that’s why I love them.

      Thanks for the tips brother, do share if you like it.

      • Amrik Virdi says:

        Yeah. I have already shared and I am continuing sharing it. I hope your effort will make this post VIRAL. :)

  5. Appealing blog design with faster load time can help to improve bounce rate, I personally experienced this…

  6. Quickly, My BR is 56.7, checked it just now!
    #10 – I use nRelate
    #9,#8 – I follow thoroughly (maybe!)
    #7 – 95 PS, about 3 -4 seconds to load!
    #6,#5,#4,#3,#2 and #1 – I follow again with a big ‘?’

    Aditya

  7. Rahul i am using nRelate related content plugin and my blog bounce rate is 60%. I think its good but still i want to reduce it to below 50%. I will surly apply your tips and lets see what happens.

    • First off, I should say something about your blog design, the typography you’re using right now is really cool Zeeshan :) Don’t change that, it’s really appealing. Sure you can improve your bounce rate by having a better design like yours.

      And having 50% BR is not at all bad! But, you should wait few more months to know about it more precisely.

  8. Hi Rahul,
    I must say, you very well explained what is bounce rate and how to reduce it. I really liked the uniqueness in your writing and I found some very important points to learn from this post.

  9. I prefer using Yet Another Related Posts Plugin, it’s lighter and won’t hurt your blog too much. Linkwithin sometimes consumes lots of spaces and times

    • No, LinkWithin is super cool widget to show related thumbnails. I’ve been using it from 2 months, no problems, I’m happy with the loading time too! YARPP also a good way to go! Thanks for sharing your views Tho.


  10. Twitter:
    Hi Rahul, I agree with all other method which you showed us to reduce bounce rate, But I’m little confused with one of your method. I’m currently using “Related posts” plugin for my blog and never tried “LinkWithIn” plugin? So which is better Linkwithin or related posts?

  11. Rahul would you suggest linkwithin plugin over nRelate.Currently I am curing nrelate.What would you suggest?

  12. Thanks buddy for these awesome tech tips. Actually i have my .Net application and trying to implement above tricks. These are very useful for wordpress based blogs.

  13. speeding up the blog , by using cdn or cloudflare (free cdn) can help your blog. i am using maxcdn and its working great for me (Y)

    great post Rahul.

  14. I think Bounce rate is the most irritating thing for a blogger for his blog. I don’t come across low or high bounce rate yet for my blog. If my blog has bounce rate, I’ll surely follow your tips to reduce the bounce rate , and thanks for the article.
    Regards,
    Hari Narayan

  15. Great post. I am still confuse to why my blog reader only stick to one post
    ( from Google analytic report ). Thanks for the tips, you remind me about not showing my popular post – I have been showing recent post all these while.

    I have not try LinkWithin though, been using Dhiti.

  16. One of my blog had BR for about 50-60% based on the report. I only used linkwithin but not showing my popular posts on it. Looks like i should give it a try. Thanks for the tips, buddy. Good luck !

  17. Thanks for your sharing. I will try this way to reduce higher bounce rate.

  18. hello,
    i m running a educational website but the bounce rate is 60 to 65 % pls guide me

  19. One more suggestion, we can reduce bounce rate by placing the ads in such a way that readers will not be disturbed. Many sites have quality content but their ad placement causes bounce rate to increase….

  20. Thanks for providing great information… I too maintaining the related posts in my blog but bounce rate not decreasing … can you provide me solution for that ….

  21. Yeah, I picked the best website in the search by leaving the top 3 who ranked above you :P
    Lovely share Rahul. Now I should spend some more time to reduce bounce rate of my blog by writing few more related content that justifies my previous articles. Thumbs up!! \m/

  22. Thanks rahul for sharing these tips. I liked this post a lot. As you said I will interlink my posts. Hope these tips will reduce my bounce rate up to 20%.

  23. Hey
    Nice posts with a very good presentations.
    Some points I would like to add and would like to hear what you thinks?
    1-The sidebar – for most of the site disappears on scrolling down, instead can make it visible.
    2-make related offers after the article.
    3-some cute character at footer can call visitors for future reading.
    4- for a service page – can give images of links to the related portfolio
    5- Make Google Analytics give more accurate data like said at the reduce bounce rate a wordpress plugin

    Thanks

  24. An informative post.Linkwithin seem to be ok and I am presently using it.The only issue I have with LW is that my ”related posts” are always the same(which I am not happy about). It will be better if the related posts changes with relevant posts.May be there is something I didnot do right.Is there a way I can fix this?

  25. Really , if the navigation is shabby
    Even the content cannot hold the visitors
    Without a great navigation facility and a super design , No awesome content can reduce bounce rate

    Regards ,
    Rizwan @ Blogger Kid

  26. And I think, after reading your post I should consider upon making navigation on my site, a bit more streamline. Mean while, can you please tell me what should be the optimal bounce rate of a blog?

  27. Thanks,
    This article was really helpful for me.
    I made a speed test for my own blog, I scored 84 out of 100. Would that be good enough ?

  28. It was a really insightful post. Sadly neough my bounce rate is 87% and I follow all that you have mentioned. If you can have a closer look and suggest me what is it that is eating up my visitors then it would be great bro!
    Have a nice day.

  29. Sadly our Blog has a bounce rate of 90%. We post hot news topics in the gaming industry which users visit, read then leave. Everything posted yesterday is old news so they won’t bother reading.

  30. Thanks Rahul for your tips. Please tell me something about shayari blog related things as my shayari blog’s bounce rate is 17% and daily visitor is 300-400.

  31. Which is the plugin you are using which comes out from bottom while scrolling down?
    I forgot the name

  32. Great post on bounce rate man Rahul. I linked to it from my latest post here http://enstinemuki.com/bounce-rate/

  33. Hi Rahul Kuntala,
    Awesome article for me. I would like to say to you a wonderful thanks from my heart. And Awesome blog.

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