When was the last time have you read a post from top to toe?
Don’t remember? Same with me ;)
Okay lets directly come to the meat of this post to reduce bounce rate of your site.
What is bounce rate?
Before knowing how to reduce bounce rate, lets first know what does bounce rate mean..
Bounce rate is also called exit rate, which is the percentage of your visitors who leave immediately after arriving on a page.
It means who visit ONLY one page of a site.
Should you consider improving bounce rate?
When you’ve a good bounce rate for your blog, you’re actually doing something great.
At an average if your blog has a bounce rate of 70% you’re doing fantastic job.
If your blog has more than 70% of bounce rate, try to reduce it down.
Why less bounce rate is always good?
Less bounce rate means you’ve
- Great content
- More loyal readers
- Good subscription rate and
- High conversion rates
Top 3 unique ways to reduce bounce rate
The main reason why someone bounces from your blog is this: they don’t find what they ACTUALLY want.
When they find everything interesting and useful do they leave your blog?
No.. instead, they bring more readers to read your blog.
Use videos on your blog posts.
Try video marketing: Online readers love to skim all the time. Even if they find something interesting, they’ll skip the topic and read exactly what they want.
For example, if you’re writing a post on 3 ways to reduce bounce rate... most online readers simply jump to those 3 tips instead of reading introduction and other witty lines.
It means their time span is really really less. They’re very lazy to read the whole content. I’m sure no one reads the articles word to word. Then how you can improve your bounce rate?
Readers will find it easy to learn something from videos or podcasts rather than reading textual content.
Have an awesome layout for your blog.
First impression is the last impression.
When someone lands on your blog, they will first see what’s your blog about. And how good your design is. If you blog layout standing out from the crowd, you’re giving them less options to leave your blog. That means you’re forcing them to stick to your blog.
Your font size matters.. a lot
Use the font size with 15 or 16 px. Not 12 px. Because online readers prefer reading (if not skimming) the content with larger font sizes.
If you’re making them hard to read the content, you’re making them to leave from your blog, hence you’re killing the bounce rate yourself.
Fast loading site is always.. good
When your site is loading really faster, your readers will love it. And faster loading sites actually the best way to reduce bounce rate for your sites. Moreover readers will hate slow loading sites, the best way to improving your blog loading time is this: crush the images and remove unwanted plugins and ads. Use only important WP plugins that your site needs.
Nuke the distractions to reduce bounce rate
Kill the popup’s. They’ll certainly annoy your visitors. Why do you need a Facebook popup box if you want to gain authority from your blog? Seriously, I hate popup’s.
If you’re a popup lover, try not to use them excessively. And craft them in such a way as not to annoy anyone.
Best example is, Neil Patel’s QuickSprout blog. It’s so cute popup that users can’t ignore signing up to him.
One of the most visible places on your blog is: sidebar
If you do it right, you can do more with the sidebar! But most of the bloggers use annoying things and fill their sidebars with too many widgets and ads. So nuke all the distractions to reduce bounce rate for your blogs.
Extra tip to reduce bounce rate: Use related articles under each post.
This is the common yet really effective tip to improve the bounce rate of a site.
When you’re using similar posts under each and every post, you’re giving more reasons to the readers to stay on your blog.
If your content it too good, they’ll definitely spend more time on your blog.
At least if you’ve attention grabbing titles, you can make them sticky to click on more links.
What are your favorite methods to reduce bounce rate of your blog?