This is guest post which was written by Bharat. He is a WordPress developer and entrepreneur currently working on his blog WPSquare.
Ever thought of turning your blog into a brand?
Here are some sure-fire tips that helps to establish a brand from your very own blog.
Patience is the key to succeed in blogging and some times it even takes years to get valuable readers. After all you have to do something unique to establish your blog as a brand in any particular niche.
You don’t need to have mainstream websites or web based companies to build a brand, you can build a better brand even if you have small business blogs!
Every blogger should have a solid strategy, so that they can overcome ups and downs very easily. In this competitive World, its quite necessary to make diffrence with your blog and the very first step is turning your blog into a brand.
In this article, I want to consider some live examples, so that it will be easy for you to understand the entire scenario. Also, try these things on your blog and you can observe the difference very soon.
1. Simple Yet Attractive Logo
I always recommend to have a simple & attractive logo for your blog. There should not be any rocket science in understanding your logo design, keep it simple silly.
And try to use bright and eye-catchy colors, so that your readers can easily recognize your logo.
After all, we need to stand out from the crowd right?
2. Unique Blog Design
Blog design is another important factor that helps to achieve branding easily. Some popular blogs like Smashing Magazine, Specky Boy, Hongkiat etc are using custom and unique themes, which helps them to stand apart from the crowd. Also, they regularly tweak their blog layout to keep the freshness alive.
3. Social Media Branding
Try to grab username (your blog name) in all popular social networking sites like FB, Twitter, Pinterest etc. If you are using twitter to promote your blog articles, then consider creating a unique hash-tag (Ex: #LBT for LearnBlogTips), this helps to improve your social media presence.
4. Grab Your Domain Name for All Popular TLDs
If your blog is popular in particular niche, then others will try to follow you and in some weird cases they will try to get your blog name itself in other TLD’s(TLD means Top Level Domains).
- www.google.com etc
So its better to secure your blog name by spending some few extra bucks(this tip is helpful only if you are planning something big with your blog).
5. Offer Freebies
Offer something free to your readers and they wont forget you for sure. One of the best practices is by sending free email newsletters weekly, but this requires piror subscription.
Also, you can compose the best content in your blog as an ebook and offer it for free to your users. This helps to get some regular blog visitors and all your freebies will be shared on other blogs too.
Finally, its all upto you and these small things wont take much time. Start working on these things and soon your blog will be a brand.
This was written by Bharat. He is an expert Thesis and Genesis custom theme designer with lots of experience. If you are looking for a custom WordPress theme feel free to Contact him.
If you got any further points to share with us, drop a comment and we are glad to hear from you.
Any more tips you would like to add?