Do you know what one horrible mistake 99% of the bloggers are making?
..forgetting the importance of about page.
Once checkout your stats, I’m sure one of the popular pages in your site will be your ‘About’ page.
Then why everyone is not effectively using it for higher conversions?
The truth is: everyone likes bragging!
Lets discuss few sad truths about YOU.
No matter how great you’re no one will be interested in reading your blog, if it’s all about YOU.
The same concept applies to your about page too.
If you REALLY want high conversions be it getting more email subscribers, more customers or engagement, you need to create your about page for the readers.
Your about page should be about them, not about you!
That’s what makes them more engaged to you and your blog.
If you can convey the benefits of reading your blog, they’ll certainly become loyal to your blog. That’s the secret behind making your about page
So how to make your about page to get more conversions?
Here’s the top tip.
Don’t write your about page as a 3rd person. Never do that unless you’re a corporate guy or a robot.
Ask these 3 questions yourself to create an effective about us page that converts more.
- What do you do for your audience?
- Who you are?
- Why should someone care your blog?
Pro tip: Use email optin forms in between the each of the above points. You’ll see more conversions then!
Lets discuss bit detailed about the above 3 things.
#1. Keep it simple – keep it fresh
Make your about page unique.
Try including a video, podcast or infographic in your about page to make it unique.
Have you seen Neil Patel’s Quicksprout ‘About’ page?
Neil made his about page outstanding by using infographics, which helps him to quickly make a great bond with the readers. That’s what you need (creating a personal connection with the readers) on your about page.
#2. Who you are?
I strongly suggest anyone to write their about pages as they’re directly talking to their readers. Don’t write in 3rd person. After all, you’re writing your own about page right??
The above rule is exempted for corporate blogs!
Also check out LBT’s about page which is converting really well :)
#3. Why should someone care your blog?
Give them the reasons to read and subscribing to your blog. If you’ve convincing reasons and if you can make your about page stand out from the crowd, you can convert more from your about page.
Which is more likely to create a firestorm of conversions for your about page?
a. 2-minute spot on CNN
b. a 1,000 word article in Forbes
c. a guest post on Copyblogger
If you said, “c” you would be right. It’s a matter of bringing the targeted readers to read your blog, having a powerful social proof can definitely bring in more conversions from your about page.
Social Triggers is converting more after using a simple quote by Chris brogan on the above the fold optin – Derek Halpern, Social Triggers
So try to embed a social proof on your blog to make it go viral.
Have any questions?