Online writing is totally different from offline writing.
Blogging is online writing.
Online writing = using short sentences
Offline writing = usage of long paragraphs
You can’t grab others attention using long paragraphs.
Even if your content is killer!
What do your readers do then?
How can you convey the meat of your article then?
Everyone knows that most people who are surfing online prefer scanning than reading word to word.
Have you ever read any article word to word?
Honestly speaking, I rarely do that.
And I don’t expect YOU to read my content word to word.
If you read it from the scratch, you’re awesome! But I can still convey the meat of my articles even when someone skims.
I use online writing to grab readers attention. And that’s what I’m going to discuss in this article.
Are you interested to write online content to quickly grab everyone’s attention?
Let’s dive in..
What happens when online writing goes offline?
Online web surfers has less attention span.
Following are few of the STRONG reasons why I think offline writing in the blogs sucks.
- No one reads your whole content
- Your writing sucks like HELL
- No one will be interested to come back to read something on your blog again
- Most people can’t understand your MEAT of the article, hence they leave your blog as soon as they arrive
- Online writing beats offline writing (it means short paragraphs grab more people attention)
How to write online content then?
Introduction is very very very very important
See how many times I used the word ‘very’ in the above sub head ;)
Introduction is REALLY important when you want to grab someone’s attention.
It’s a better idea to start your introduction with
- a quotation
- surprising statistics or
- using wacky introduction lines (I’m master at this ;))
Divide and rule
When Britishers came India to rule the country, they used this tactic.
DIVIDE and RULE.
Use the same strategy to grab your readers attention.
Divide your content into short pieces.
Don’t write long paragraphs
Also try to use short sentences.
Because short sentences and para’s can easily grab attention.
Seduce your readers with the titles
Most prolific writers say this..
80% of the readers open your article when your title is attention grabbing.
But what I feel is: they’re completely wrong!
99% of the readers read your content when it has sexy headlines. So make sure you’ve mind blowing titles.
A picture is worth a million words
Make use of images.
Images are memorable and easy to understand the meat of your content.
Images can add value to your writing.
why use images?
- grab your readers attention
- convey your message
- give you search traffic
If possible go for podcasting or video creation
Most lazy readers like me, prefer watching videos or listening podcasts to learn something.
Moreover podcasting is the new ERA of blogging.
No need to say the importance of video marketing.
So, try to create videos and audio lessons along with the textual content creation.
At learn, try to learn how to create videos and podcasts. You can increase the pace later.
Sexy crafting is a must
Have you observed this article?
How did I craft it?
Did it grab your attention.
If you want to grab your readers eyeballs within seconds, crafting can help you to do that.
Use sub heads, bullets, bold letters etc to make it sexy!
Do you use long and boring para’s or short and sweet paragraphs??